Is Proposal Help Right for You and Your Firm?

You need to increase your win rate, right? That’s the ultimate measuring stick. More wins means more revenue.

It’s not hard to see how you’re doing. Either you won or you lost. Either your associates have work to keep them busy or they don’t.

On top of winning more, you’d probably also like to win better deals. Most clients have a core area where they have about a 25% win rate.

But these aren’t the best deals, right? These are comfort zone deals. Some good, some not so good. A few great ones. A few you wish you could go back in time and no-bid.

But very few will grow your firm in new, more profitable directions. Very few will expand your market share, right? Very few are the high profile, lucrative mergers and “bet the company” lawsuits that you want.

Alright, so you’re winning a decent number of normal deals, but you need to win more. And you’re winning occasional nice deals, but not nearly enough.

On top of that, what are you dealing with at the office?

Inadequate resources?

Weak commitment from key people?

Milestones and deadlines missed?

Poorly written content from the other partners?

Constant requests to put in info about irrelevant firm capabilities because the client “needs to know we do that”?

This is the state of most proposal operations in North American and Europe.

It’s ridiculous. And yet, despite all this, you’re still judged by the win rate.

So you need to communicate your sales message better and do it faster, with less stress and less uncertainty. And you need you and your team to be able to do it under the assumption that, if you want it done, you and your team are going to have to do it yourself.

You’re right to be frustrated. But you still need to win more? There are still bills to pay. The folks above you are only going to accept those excuses for so long.

After that, costs will have to be cut. That means people. Associates. Staff. And, yes, partners.

I’ve seen it, unfortunately. It happens.

An AmLaw 100 firm wasn’t winning enough in one of their major departments. The department head brought us in, but it was clear he was pressured to do so. And then, sadly, he wouldn’t accept that there were better ways to write proposals than the boilerplate, jargon-filled, self-centered stuff he was forcing his people to send to prospective clients.

Every proposal started with a lengthy firm history.

Bios of key people were basically copied and pasted from the website.

If you had replaced his firm’s name with any other firm’s name in the proposal, you would barely have been able to notice.

He derided proposal help as “all that marketing stuff.” He said his client were different. His deals were different. His firm was different. Everything was different and no proposal consultant knew as much as him about his legal area.

Undoubtedly that last bit was true, but you know what wasn’t different? His win rate month after month. They won no new business. And old clients were slowly leaving just as a part of the normal churn of things.

Because he couldn’t put his ego in check, nothing changed. Because nothing changed, they never won enough to support the department.

So people got fired. And if you check the website now, that division head is no longer at the firm.

Sometimes being a consultant is like watching a car crash in slow motion.

Proposals matter. Beauty contests matter.

But presumably that’s not your situation.

Your situation is one of deciding, “Is it worth it?” Is it worth the time and money to bring someone in and gather everyone in the conference room for a day or two? And you’ll have to cater lunch and someone is going to complain that there’s mayo on the sandwiches or the caterers forgot the vegetarian one. Meanwhile, emails will pile up.

And isn’t it just common sense anyway? Just write better, people! Beyond that, the proposal is just putting down in words what we already told the client on the phone, right? It’s a formality.

Can a proposal consultant really add enough value to justify the hassles?


Is it worth it?

Do Better Proposals Really Make A Difference?

Let me ask you this. Imagine you could press a button and, within about two weeks, you started winning more. More proposals. More beauty contests.

At first you aren’t really sure if you’re seeing what you think you’re seeing. You rub your eyes a little like they do in the movies. But, pretty soon, it’s clear. You’re now winning 25% more deals.

You’d push the button, right?

After all, your profits and market share are exploding now, right? And if those wins are here to stay, your stress and uncertainty melt away.

If you’ve got a 25% win rate right now, and you increased that by 25%, we’re talking about a 31.25% win rate.

Out of every $10 million you bid on, you’re now making an extra $625,000.

Well, leaders at major US and UK law firms, as well as companies like Honeywell, Microsoft, ISS, GE, Blanchard, Wells Fargo, and global consulting and accounting firms already know something even better.

You have the potential to easily, consistently win 35% more deals with the right approach.

35% more wins.

Forget that extra $625,000. Pshaw. Child’s play. You’re now winning more than 33% of everything you bid on. One in three.

$875,000 in extra revenue for every $10 million bid.

Not to mention you’re now winning those bigger, better deals that other firms used to always manage to steal. If you’re winning 10% of them now, you should probably be winning 15 or 20 or even 25% of them. How much would that grow your market share by? 10%? 15% more market share?

Do you think winning more will have any benefits for your associates and the rest of the team? Think back to the law firm department. What do you think the morale was like there? Now how do you think it’ll be when you’re now winning so much that the executive committee is patting you on your back and you introduce mid-year bonuses for the first time?

Well, let’s not get ahead of ourselves yet.

But I will say this. In my experience, clients who start winning 30 to 40% more see an improvement in employee morale of at least 20%. In turn, this decreases turnover by about the same amount. It cuts down on people calling in sick. Office politics isn’t quite so important in times of abundance. Nothing succeeds like success. According to Gallup, higher morale leads to more engagement, which leads to 21% more productivity, 22% more profitability, and 41% higher quality as compared to unengaged employees.

Do good proposals make a difference?

You bet they do.

So… would you push the button?

How Do You Increase Your Success?

The vast majority of firms can realistically win 35% more deals pretty much instantly. How? By improving the quality, structure and focus of your proposals with the Bulletproof Proposal Formula, including my exclusive ABC, 5-10-15-20 and PROSE techniques.

Isn’t proposal writing just common sense? No way. The average proposal is self-centered, jargon-filled information dumps. They start off with when and where your firm was founded and by who — as if anyone cares — and then they get worse from there. This is wrong in just about every possible way. But, for example, until you’ve had the structure of persuasion shown and explained to you, it’s not intuitive to do it a better way. And there are many more examples. My services are backed up by evidence-based techniques for knowing what to say, and when and how to say it. This is based on my own proprietary research. These techniques exist nowhere else. And they are proven time and time again to win you more and more deals.

Will it work for you? Yes. I don’t come in and try to teach you how to run a tax or M&A or maritime practice. I teach you how to write proposals that are as persuasive as the law allows. It’s an entirely separate skill. I understand that your firm and your clients are different. But the process buyers go through and the information they need to make a decision in your favor is not different. It’s part of the basic structure of the brain.

Can you do it yourself? Yes and no. Yes, there are certain things you can learn and should be able to apply from the best selling proposal book of all time. But the real answer is no, not really. When you were in school, did you ever feel you knew something really well… only to get a problem in the homework or on the exam and you just stared at it? The reality is that there is a huge gap between understanding something on a theoretical level and being able to apply it to actual real-world situations.

You wouldn’t let a surgeon operate on you after having only read about the operation in a book, would you? Then why kill your best opportunities by operating on them without training?

That’s why we work through actual live opportunities in class. It ensures that participants have actual insight, rather than just passively absorbing information (or, more likely, playing Angry Birds instead).

On a more practical level, this goes back to the fact that persuasive writing is not a matter of writing about yourself better and using nicer colors and graphics. Clients who have tried to fix bad proposals on their own tend to be able to make their proposals look nicer. But they can’t quite wrap their heads around the deeper, non-intuitive problems in their proposals’ quality, structure and focus.

This is a real skill and it’s OK to not be able to do it at a professional level yet. Most people were thrown into proposal writing. You got very little training and guidance. You were set up to fail, so you should be extremely pleased that you do as well as you do. It’s a testament to the many extremely intelligent people I get to work with that they manage to be so successful with so many obstacles thrown in their way.

Is it worth the time and money? That’s up to you, but it sure seems like it.

Sometimes, after I do a proposal analysis for someone, they decide to try to improve things themselves with a book and some internal training. In my experience, they tend to spend at least six months on this. What do they get at the end of that? Usually, between a 0% and 5% improvement in win rate. It’s usually closer to 0%, because one of the things hiring a trainer does is provide momentum for change. Plus, you don’t need someone to fully digest the information and then create from scratch a way to train it internally — all the while still performing their normal job. But let’s say it’s a 5% improvement in win rate. This means that, with $10 million in yearly bids, they maybe made an extra $62,500 in that six months. Not bad for a $15 book, huh?

Except what have they missed out on? If they had just gotten the training from the start, they’d be looking at an extra $437,500 in that six month period. Over the course of a single year, training pays off roughly an extra $875,000, which is $750,000 in increased revenue over the best case scenario of doing it yourself.

Everyone says they don’t have the time or money. But you hand them a check for $875,000 and see how quickly they find the time and money to go cash it.

Finally, you want proof that it works? I know I would. So here you are: these procedures and techniques raised the win rates of over 130 Fortune 500 corporations by an average of 39%.

One particular Fortune 500 company in the building service and technology industry started with a 20% win rate. After applying these approaches, they walked away with 10 of the next 12 multimillion dollar contracts. Among the 83% of deals they won were servicing an entire national park system and servicing a 1,300-acre major tourist site in Florida.

As a matter of fact, these techniques have resulted in more than $30 billion in direct wins — that’s more than the GDPs of Iceland and Jamaica combined.

There are three ways to turbocharge your wins by 35%.

Bulletproof Training: Create a culture of sales with interesting, lasting, tailored training on these proven methods. Workshop participants walk out at the end of the day with ready-to-use content and a thorough understanding of how to apply these methods to any proposal or beauty contest they get in the future. And, for two-day sessions, receive training on:

  • The Differentiation Designer: Quickly increase the profitability of your firm by 15% by differentiating yourself from rivals on value, not price.
  • The Deal Winner Wizard: Win more in less time by filling in the blanks to intensify the persuasiveness of your sales materials by 255%.
  • The Kickoff Meeting Kickstarter: Get started the right way by making your proposals and beauty contests 30% more responsive to RFPs from the very beginning.

Bulletproof Content: Instantly start winning with a personalized library of empirically tested, reusable content and proven template. Assemble the content like Legos to create complete powerfully persuasive proposals in 35 minutes or less.

Bulletproof Package: Make your win rate explode with both training and a content library. The best value by far.

All services come with an iron-clad 1,000% ROI Money Back Guarantee: You are going to generate at least ten times the cost of your proposal improvement investment in fresh wins within 18 months or your money back. Guaranteed.

About Chris

Chris is a proposal consultant who is a former commercial litigator with Simpson Thacher, a graduate of Stanford Law School, and the editor of Dr. Tom Sant’s best-selling proposal books.

As a commercial litigator, he worked on cases worth over $10 billion and never lost a trial. He won his first million dollar judgment at 32, and won a path-breaking First Amendment ruling protecting freedom of speech online. In addition, he was honored by the California State Bar for his pro bono work and was named “Consumer Lawyer of the Year”.

As a proposal consultant, he draws on his unique skills in legal and economic analysis to help law firms — as well as companies in engineering, IT, banking, accounting and consulting — be as persuasive as legally allowed. Chris has successfully worked with AmLaw 100 firms, UK Magic Circle firms, Honeywell, MetLife, ISS, Wells Fargo, PPD, Check Point, GE, the US Department of Defense, The Ken Blanchard Companies and numerous others.

He has trained and taught thousands of students in workshops and lectures. Those students have applied his techniques to bring in billions of dollars in sales.

As just one example, he began working with Honeywell’s petrochemical UOP division in 2013 and has now trained over 95% of their proposal writers around the world. The results? Compared to 2012, UOP’s sales increased 41% and revenue increased 39% — from $2.3 billion to $3.2 billion per year currently. Check out page 19 of the 2014 annual report for yourself.

What would you do with an extra $900 million every year?

Chris is the only person in the history of the Association of Proposal Management Professionals invited to deliver three separate talks as a first-time speaker, he has since presented and trained worldwide on topics such as “Lies Legal Told You,” “The $5 Focus Group,” “Creating the Killer Kickoff Meeting,” “Instant Oodles: How to Increase Your Win Rate 12% Right Now,” “Irrefutable Evidence in IT, Engineering, and Telecom Proposals,” and “Persuasive Power from the Kings of the Courtroom.”

He has been named a “Platinum Expert” for his writings on sales and proposals, including “Lost in Baltimore: Selling to the Worst Buyer in the World, the Brand New Executive,” which has been viewed or downloaded over 25,000 times.

He is the author and lead researcher of BulletPoints, a monthly newsletter about cutting edge research in decision-making psychology.

His training, presentations and consulting work in North America, Europe, Asia and Africa have been called “pure gold,” “fresh and original,” “outstanding,” “brilliant,” “engaging with a great sense of humor,” “excellent,” “easy to apply,” “entertaining,” “very relevant,” “original and smart,” “compelling,” “very easy to follow” and “eye opening and informative.”



Besides all the other companies I’ve mentioned, who else loves these strategies? Here’s some more of my favorites.

Chris is one of the few sales consultants who actually gets it. His 5-10-15-20 technique alone is pure gold. Pray he doesn’t get hired by your competition. -Dwight Lawrence, Chevron

The persuasion strategies Chris teaches worked for me as an American female negotiating with hostile Afghan warlords. I can certainly guarantee they will work for you. -Sarah Porter, Chemonics

The “Gamblers” Pre-Mortem is a truly unique concept for getting beyond people’s collective insecurity in uncovering proposal risks before they happen. The logic… was an eye opener.  Good info to know. -Joe O’Neill, Proposal Consultant, Joe O’Neill, LLC

Loved the presentation that it was not death by PowerPoint! The graphics were spot on and the use of mnemonics is very helpful in retaining the concept and translating it for use. Nicely done! -Karen Hansel, Proposal Manager, TEKsystems Global Services

Chris’ approach to proposal kickoffs is fresh and original, a stark departure from the standard quad chart and contact list slide deck. I look forward to implementing his ideas at my next proposal kickoff! -Steve Skeldon, Proposal Manager, Engility Corporation

Outstanding, down-to-earth, ethical, understandable approach to the law! -Alan O’Neal, Senior Proposal Manager, SAS Institute Inc.

I think Chris does a great job of walking the talk … we are all taught to back up claims with proof points, and he does an impeccable job of providing evidence to support his recommendations. He turns what can be a rather subjective and opinion-driven subject into pragmatic instruction by constructing experiments, gathering data, and reporting on his findings. This lends credibility to his recommendations well beyond that given by many other authors/speakers on the subject. -Holly Meyer, Director, Noridian Healthcare Solutions

Brilliant and delivered by a true communicator and a gentleman. -Jay Herther, Director of Business Winning, APMP Fellow, author

He is very knowledgeable about both the legal world and the proposal world – and truly understands the marriage between those areas.  Moreso, Chris explained why lawyers respond like they do – and which areas may offer some flexibility.  Chris was very engaging throughout his presentation and had a great sense of humour.  Looking forward to hearing more from Chris! -Julianne Walker

Excellent suggestions to keep proposals persuasive while appeasing the legal department. The information was practical, relevant and immediately useful to my career. I look forward to sharing this knowledge with my team. -Jenna Beck, Proposal Specialist, Former APMP California Social Media / Marketing Chair

New, novel and easy to apply. Great to learn something big that matters! -Jay Herther, Director of Business Winning, APMP Fellow, author

The innovative content and the practicality in which the material was presented… were informative with pieces I could take back to implement in both kick off meetings and overall proposal improvement. …Easy to remember. The erudite, enthusiastic delivery of his presentations was engaging, entertaining, and educational. -Monika Crannell, Proposal Manager, Yulista Holding, LLC

Chris’ delivery was entertaining and engaging, maintaining his audience’s attention and generating great questions, as well as answering them knowledgeably. -Steve Skeldon, Proposal Manager, Engility Corporation

Very relevant – can’t wait to apply this! -Jay Herther, Director of Business Winning, APMP Fellow, author

Made me think of a whole new way to look at proposals and new, potentially very useful tool to validate my business development material.  Rarely do you run across something really new and different in this field.  Thank you Chris! -Rich McLaughlin, Sr. Dir. Proposal Development, Cubic

I’d used A/B testing in direct marketing. The idea and practice of doing this on proposal elements was original and smart. The setup and examples were clearly and quickly explained. –Jeremy, Director, BSW

So excited to implement your $5 focus group. What a brand new and fresh idea!  Simply by implementing your suggestions, I am confident that I can make our proposals more persuasive! Working on an oral presentation now and we are conflicted over a mandatory section approach, so glad I can use this technique to settle on a direction based on evidence rather than individual opinion and emotional attachment! -Rachelle Reid, Director, Bid Management and Content Development, HGS Canada

The use of statistics to describe results when trying these techniques is compelling. I got two ideas to try immediately and can implement them fearlessly based on credible evidence Chris provides in his presentation. -Chuck McGavren, RFP Manager, West Corporation

The idea of combing prediction markets with the pre-mortem sounds like a great idea. It was also something I haven’t seen applied to proposals. I’m looking forward to working this process into my team’s kick-off meetings.One of the best. Very easy to follow and the mnemonics (ERGO, GAMBLERS, WIN, etc.) are all easy to remember and made note taking more manageable. Many of the concepts will also be relatively simple for me to add into my organization’s current proposal process. -Erika Dianovsky, Senior Manager Business Development Communications, Korn Ferry

Great relaxed style and strong communicator. -Jay Herther, Director of Business Winning, APMP Fellow, author

Another eye-opening and informative how-to-actually-do-it session by Chris – awesome! -Jim H.

The “3PM” kickoff meeting is a fundamental change that can be easily implemented. With positive impact as the result, it sometimes are the “little” tips that can be implemented and starting changing a culture in a positive manner. This is one tip that will be useful in our efforts to create positive change. –Stephen Malone, Director Bids and Proposals, MorphoTrust

Your 1,000% ROI Guarantee

Savings accounts pay 1%.

Bonds pay 3%.

Stocks pay 8%.

I am so certain that you will win more and win faster, that I personally guarantee it to the tune of 1,000%.

You will earn back AT LEAST a 1,000% return on your investment in better proposals within 24 months. If you don’t, I’ll return the fees. Just like that.

There is literally nothing at risk for you.

Frankly, there’s nothing at risk for me either. Remember, these are the techniques that increased Fortune 500 clients’ win rates by 39%. These are the techniques that have won more than $30 billion in deals. Compared to that, my fees aren’t even a rounding error. They’re a rounding error to the rounding error.

But you don’t even need to worry about that. If your increased win rate and capture rate don’t show that you’ve made back at least 10 times my fees after 24 months, I’ll return them.



Contact us now.

So… How Does It Work?

It’s pretty easy. Hundreds of companies – from law firms to major corporations – have done it before and hundreds more will do it after you.

First, just send me an email at or fill out the form below. Tell me you’re thinking about getting some proposal help. Or just say you’d like a fresh set of eyes to look at your proposals. It’s your email, you can give me as much or as little information as you want!

Either I or my assistant will email you back as soon as possible. We’ll let you know about my schedule so you’re not left waiting and wondering.

If you haven’t described the problems you’re having – or if you’re not sure yet if you have one – I’ll ask a few questions. What do you think the issue is? What are you hoping to change or confirm? What do you want to get out of any potential proposal help? More wins? Bigger deals? Less stress? Predictability and control? Faster process? Or do you need help identifying the root problem?

I’ll also ask about your proposal operations to get a better sense of what, if any, solution will be most effective and efficient for you. At that time, if you haven’t sent me any recent proposals, I’ll also ask you to send at least three to five. This is all free and confidential.

I’ll read them over and analyze them for the presence or absence of the proposal best practices. I’ll also run some linguistic tests. Afterwards, I’ll give your results, including how you compare to others and where you want to be. Do you even need any help at all? Frankly, you most likely do or you wouldn’t be here, right? But sometimes current proposals are pretty good and I am absolutely upfront about that. Believe me, I’m busy enough that I don’t need to take on clients I can’t do much for. Plus, since I guarantee a 1,000% ROI, I only focus on clients who I know I will help.

Assuming there are issues, I’ll let you know:

  • How are you doing compared to others?
  • How much better could you be doing?
  • What sort of increase in win rate can you expect from improved proposals?

After that, it’s up to you. If you want to move forward and improve your win rates, then you just tell me so. My rates are based on the value of the service, which means they’re based on your firm size. One low rate for firms less than $50 million, a slightly higher one for firms less than $100 million, a slightly higher one for firms less than $500 million, and a “technically the highest but still a great value” rate for firms over $500 million. Everyone in the same situation pays the same rate. Nice and fair.

I send you a Statement of Work or you send me one or you have a first year associate write some gibberish that nobody understands and we just ignore it. Regardless, we set a date, get the final OKs and we get to work improving your win rates.

What do people choose?

About 5% want consulting – for me to come in, figure out what’s going wrong and make specific recommendations. Usually in these cases, there are problems with firm structure, with lack of information flow, and then with the proposals themselves. In those cases, pretty much 100% of clients want me to train their people on writing better proposals as a new engagement.

Another 5% want speaking. With my background as a lawyer, I have a lot of new techniques and insights that you don’t get elsewhere. About 50% of these lead to additional work down the line – usually training.

About 10% want a content library. This is where I write the critical sections of your proposals for you, which you then plug into real proposals like Legos. Typically, we’ll set up a workshop where I train your high level people on effective persuasion so they know why and how to plug in the content. As the workshop unfolds, participants will generate the material I need for the content library. I then take that back and create the content for you. This is a turn-key solution since all you have to do is identify which content to use where and you have an instant persuasive proposal.

But the vast majority of clients – around 80% – come in wanting training. I say “come in,” because around half end up wanting a content library as well. Which is fine, because my training has participants work on real deals. So they’re constantly generating information about you and your departments and competitors – all the stuff I need for content libraries.

OK, so let’s talk about training. What’s that like? For training, I have a 12 person minimum and a 25 person maximum. The reason is that I divide the participants into teams and they compete against each other for points and prizes. Egos are on the line. Pride is at stake. Let me just tell you, people get very invested in winning. And how do you win? Master each of the skills necessary for you to create a truly persuasive proposal. Win-win, huh? Fun and profitable for them and for you.

Last month I had a group in London. One of the people was the brand new VP of Sales. (In the rarefied world of law firms, we usually call them Directors of Business Development or some other obscure term.) The others were mostly line managers and some regional managers. But this guy was the real deal. Well, he had just started only two weeks previously. So he called me ahead of time and said, “This looks great and I’ve heard great things, but I’m just going to observe, if that’s alright.”

Take a guess. Can a VP of Sales see a competition and not immediately want to win it? Within 10 minutes, there he was with everyone else, arguing why his team’s answers were more right than other teams, and why they deserve bonus points and on and on. It’s really a great time.

On course evaluation forms, the class regularly gets “5”s all the way down. In just the past five classes, I’ve had at least a dozen people come up after class and say it was the best training they’ve ever taken. That’s not meant to brag. It’s simply meant to get across how seriously I take training my classes, using the right blend of fun and rigor and taking the time to ensure that everyone truly gets it.

And then, just because class is over, that doesn’t mean my help is done. All of my services come with some amount of free consulting. Your people can send an executive summary for review or ask follow-up questions or whatever they want. Remember, I give you a money-back guarantee, so I’m happy to clarify and help.

So, there you go. That’s how it works.

Besides a fun, engaging, interactive experience, what else do you get when you hire me to help you whip your win rate into shape?

Here’s the top 10 results you will benefit from, based on my experience with amazing folks at AmLaw 100 and UK Magic Circle law firms, as well as other all-star clients like Wells Fargo, GE, Honeywell and The Ken Blanchard Companies:

  1. You will make more money. You will win more proposals and you will win more big deals. A survey of Fortune 500 clients who implemented these strategies showed that they increased their win rate by 39% on average.
  2. You will discover persuasive techniques that bring jaw-dropping results. This includes my proprietary persuasion equation for tapping into the brain’s three persuasion channels and the ABC technique for instantly zeroing in on what the buyer really wants. Our research shows that the sum total of these techniques will make your proposal or sales presentation, on average, 255% more persuasive – even if you have fewer features than your competitors.
  3. You will learn how to differentiate yourself in ways that leave competitors in your dust. Research by Accenture shows that, if you can differentiate yourself in the marketplace, you will have twice the profit margin than your undifferentiated competitors.
  4. You will gain tricks and techniques for improving persuasiveness. My proprietary 5-10-15-20 technique, for example, has been empirically tested and proven to increase persuasiveness by between 10 and 50%.
  5. You will learn the structure of persuasion. Your proposals will tap into the brain’s heuristic decision-making system. Results from fMRIs show that persuasive messages light up different centers of the brain than do other types of writing. If you want them to choose you, you have to give them the information they need in the order they need it.
  6. You will apply your results right now. In fact, many students leave the workshop with executive summaries, presentations, differentiators, value statements, case studies and other essentials for live deals already done. At several training classes, we’ve applied the techniques to opportunities that came up that very day.
    • In one recent case, a participant got an email from his contact at Samsung, asking for a summary of his proposal’s main points. (Translation: I didn’t understand what you wrote and it was all about you anyway. Can you please give me the information I need to sell this internally?) So, over lunch, we sat down and wrote it right then and there. He sent it. Within 20 minutes, he got an email back, saying, “Thank you so much. This is exactly what I needed to convince my boss.” Final result? Success.
  7. You will learn how to support your proposal with clear, crisp evidence, including my proprietary techniques for valuing pieces of evidence, and knowing which evidence to present when. Using evidence effectively increases the persuasiveness of your proposal between 40 and 92%.
  8. You will gain a complete blueprint of exactly how to create a winning proposal or sales presentation. You get a cheat sheet template so you will always know what to say, where to put it, and exactly how to write it.
  9. You will see how to sell your message graphically. The right graphics increases the persuasiveness of your message by 47%.
  10. You will learn tricks that will improve the clarity and punch of your writing in less than 5 minutes.

Pretty explosive stuff, huh? They really are the key to quickly recharging the sales, profitability, efficiency and morale in your firm.

I guarantee you won’t regret it. Nobody has yet.

So take your sales beyond the aggravation, beyond the ho-hum routine and way beyond the basics.

35% more wins.

35% more money.

35% less time.

(Here’s a graphic my IT guy created to get the point across:)

Contact Us

Ready to improve your proposals? Want a free, fair evaluation of where your current proposals stand? Shoot me an email, give me a call or just fill out the 30-second contact form.


Christopher Sant Consulting

Los Angeles  |  Philadelphia



Or email Isabella, my assistant, if you prefer:


Or fill out the contact form:

Confidentiality and Privacy Policy


Everything you send us is confidential. Period.


We do not use your information for anything besides communicating with you about increasing your proposal win rates. Period.